The future of newspapers, as of right now, looks bleak. Journalists John Lumpkin and Jerry Grotta addressed this sensitive subject today to many journalists and journalists-to-be at the SPJ conference. Grotta started the lecture with a quote expressing the nature of traditional media:
“The traditional mass media are actually shrinking in size relative to the economy…”
This actually seems to accurately depict the state of our media today, but don’t be fooled. It’s talking about 1972. So it seems as if the journalistic prospects 37 years ago were about as grim as they are now. This goes to show that the decline in newspaper readership and circulation are not necessarily new problems but in fact, have been stifling the industry since the 1960s. What’s even more staggering, according to Grotta, is that adult readership is declining. Since adults are the primary consumers of newspapers and are the primary intakers of news in general, what is the fate of the industry if its only audience no longer cares to pick up a daily on the way to work?
Experts predict that 2040 will be the year when the last newspaper will be printed. Grotta, on this subject, is a bit pessimistic. He predicts that formidable day may arrive even sooner.
Why exactly is this happening to something so crucial in our society? Why are our newspapers dropping like flies?
The people are beginning to realize that they can acquire all the same information from newer and more innovative sources that didn’t exist 20 years ago. For example, today, people can access online articles. People, who aren’t fond of reading, can simply watch the news on TV. Instead of grabbing the paper on the trek to work, most people tune in to the radio when stuck in commuter traffic. On top of that, our younger generation have access to thousands of blogs that target their unique interests. The New York Times is pioneering technological transition as either a means of getting ahead in the game or purely demonstrating to the entire industry the need to adopt the inevitable changes that might in fact salvage the dying industry.
On the subject of change, it is important, if not foremost, to urge newspapers to adopt change. Grotta says that journalists are not operating in the “newspaper business”; they are operating in the information business. The competition does not reside in other newspapers; it dwells in information as an industry. Television, internet, radio, books, magazines, and films are our competition. We are in a continuous battle for the most precious human commodity: time. In an era where mutli-tasking, practicality and efficiency are valued, activities that reduce burden and time are top priorities. Unfortunately for newspapers, they consume time. Sitting down with a paper not only wastes the time that could be spent running errands or feeding the kids, but it also takes up space. Who has the physical capacity to sit wide-elbowed anymore?
Therefore, since newspapers are in constant competition with other media that offer more practical means of accessing the same information, newspapers need to embrace new technologies in order to survive. There is a newspaper motto out there that states “We do it this way because we’ve always done it that way.” Grotta says those are the newspapers that will surely disappear. Now is not the time to be resistant. “If you don’t like change, you’re going to like irrelevance even less.” The blunt truth is that in order to hold any relevance, any substance, any value in this society, one has to keep with the temper of the times. And the NYT is putting up a good fight as one of the only newspapers making an effort to move into the electronic medium.
After Grotta’s PowerPoint, Lumpkin took his turn at the podium.
He advocates media convergence, stating that newspapers should not be shackled to a single means of distributing content. A little variety will keep things alive.We, as society, have approached a time where it is very easy for a small number of people can do more than one thing at once. The age of specialists is over, says Lumpkin. Everyone needs to be well-versed in just about everything: blogs, film, editing, writing, etc.
The highlight of his speech, though, was his proclamation that old journalism still has a chance in the midst of the new bustling mediums. The preservation and possible revitalization of traditional media depends on a three part process:
1. We must protect our intellectual property. Meaning we cannot allow others to scrape off news content and pass it off as news. He cites John Stewart and Rush Limbaugh as prevailing examples.
2. We must focus on what is critical to democracy, which is objective reporting. Our business is to communicate facts.
3. We must continue fulfilling our watchdog role.
There is no doubt that this was possibly one of the more depressing sessions at the SPJ Region 8 Conference. However, at the same time, it was one of the most motivating. The future of the newspaper lies in the hands of the very people who read this blog. The future of the newspaper lies in the hands of the journalism students, who bring with them new talents and new abilities into an old business. The future of the newspaper makes me want to try even harder.
-Stephanie Kuo, SPJ UT Austin

